A Unique Approach to Social Advertising
TL delivers some of the most effective and sophisticated social advertising on the market. We have worked for clients of different sizes, from startups to large multi-nationals. Our deep understanding of data has enabled us to leverage what the space can offer, exploiting the unique characteristics of the social space.
Our media team has unmatched experience in deliver advertising on sites such Facebook, MySpace, StumbleUpon, LinkedIn and YouTube amongst others.
TL’s thinking and execution in this department has been universally recognised as market leading.
The Way We Approach Advertising
TL believes that social advertising is near to the zenith of advertising. Its proximity to near one-to-one advertising has not been seen before on other platforms and has benefits for both branding and direct response. It is neither search nor display. It has the scale of television, yet the personalisation of direct marketing.
Micro-Targeting
TL started its journey by micro-targeting and seeing the benefits of targeting small volumes of consumers who were either likely to be directly interested in the advert or had peripheral interests in similar products. This approach we called ‘lots of little’. Thus, by creating lots of little adverts we were able to reach large volumes of consumers and thereby reach the right people, with the right message.
Micro-Messaging
This approach gained us 2x to 4x increases in response, it assisted us in gaining better priced and better quality respondents for our clients. However, we saw a vast (5x to 10x) increase in responses when we started micro-messaging. This meant we ensured that the ad. copy itself directly related to the interests of the end-audience, thereby vastly increasing the relevance of the ad. to the end-consumer.
It was this approach that led us to create Alchemy, which we subsequently opened up and is now being used by clients across the world directly as a self-service tool.
Media Services
Our media services team plans, buys, manages and optimises advertising campaigns for a whole range of clients. This service can be as hands-off or as involved as clients require as each client has a wide-ranging set of demands.
There are few companies, if any, that possess the level of depth in social advertising that TL does – we are uniquely positioned to help you gain the best out of the space.
Feel free to contact us to find out more about our media services department or to book an advertising campaign.
