The Cycle
Broadcast messaging doesn’t work on social platforms. A brand can mean different things to different people. Social platforms highlight this and amplify the initial findings from the early days of email marketing.
Consumers on social platforms implicitly give a lot of data about themselves away what they like (now and previously), where they are (location), who they know, what are common interests with their friends, who they talk to the most. Increasingly consumers want to know why a product or service is relevant to them uniquely based on the information they have given about themselves and also are heavily influenced by what their friends think.
This is the heart of the problem how do you create relevance, with relevant messaging about a product or service. How do you measure the impact of pockets of people globally who are having a disproportionate impact on your brand and on your sales and provide a base of influence?
For a business to be successful they either have to have lots of people making sure they can explain a product on a near individual basis to a consumer and then highlight which friends of theirs are also interested or they need a technology based solution with less people in order to scale.
Techlightenment provides services and unique technology that sit on top of social platforms to help businesses scale in the world of social media.
Feel free to contact us to find out more and delve deeper into our approach.
